Think of Amazon and last-minute deliveries, streaming box-sets and Kindles spring to mind – but not necessarily making video games.
Now, the online giant wants that to change and is getting its teeth into game development with new release, Crucible.
“We want to make games that resonate with a very large audience of players,” Mike Frazzini, the vice president of Amazon Games, tells Radio 1 Newsbeat.
“Ultimately the players will get to decide whether or not we succeed.”
“We’re pleased with the feedback on early slot gacor terbaru play-tests, but ultimately we don’t know how good it is until it gets out there.”
Crucible is a new tidak dipungut bayaran-to-play PC game and is a competitive shooting title that’s a cross between Overwatch, Gears of War and League of Legends.
It’s the first big-budget, original game that Amazon Game Studios has released, and the company hopes it will compete with titles like Fortnite and Apex Legends.
“We’re really looking forward to getting it out the door.”
This may be Amazon’s first major release but it’s been involved in the games industry for a long time – it already owns the streaming site Twitch.
The number of viewers on Twitch is clearly having an impact on the types of games the company wants to be making now and in the future.
During development, Mike asked his team: “Can we make games that are as fun to watch as they are to play?”
“On Twitch, you have a player, a viewer and a streamer all connected together in a single live experience.
“We’re really interested in exploring that – so we’re generally biased towards games that we think are going to resonate on Twitch and fundamentally be watchable games.”
‘It’s like writing a new book every single week’
With Fortnite recently announcing it has more than 350 million registered users, there’s a big financial incentive to get more involved in game development.
But the gaming industry is competitive and success is not likely to come overnight – even if you’re Amazon.
“Making a fun game that attracts and retains large audiences of players is extremely difficult,” Mike says.
“If the game’s not fun, none of our long term ideas make a difference.”